In a bid to challenge Google s search engine, Yahoo and Microsoft are en routing towards fortifying their partnership. And the alliance is moving beyond technology, sources cited. To take on the Google s marketshare in search, Microsoft has deployed 200 engineers from Yahoo and the major shift happened between the India centers.
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Google chief executive Eric Schmidt has said that Microsoft s Bing search engine was the company s main threat, not Facebook or Apple. While it s true Web search is not the only game in town, searching information is what it is all about, Schmidt said in Wall Street Journal interview video posted online yesterday.
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Yahoo s expected transfer of its backend search to Bing is completed, according to a corporate blog posting from Microsoft. Under an agreement signed in the summer of 2009, Yahoo will take over worldwide salesforce duties for both companies search advertisers, while Bing powers Yahoo s backend search.
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